《初恋潜规则》是由,王一冰执导，赵雨菲,刘子豪主演的电影。该于2012年在大陆上映。 每一个女人对婚纱或多或少都有着充满了浪漫气息的幻想，我们的故事就是从一家定制顶级婚纱的公司里开始的。为了进军国际市场，公司上层决定不惜一切代价，寻找业界最专业最顶尖的模特作为广告代言，就这样，一个名为乐琪（赵雨菲 饰）的美丽女孩最终拔得了头筹出现在了公众的视野之中。 对于自己的魅力和美貌，乐琪自信满满，但令她做梦也没有想到的是，本以为胸有成竹的“买卖”，却被公司的首席设计师汤俊（刘子豪 饰）给拒绝了，乐琪和汤俊之间的关系一下子变得紧张起来。事情并没有结束，不断发生的意外和矛盾将本就互为冤家的两人牢牢拴在了一起，激烈的碰撞竟然也产生了耀眼的火花。
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