CCTV-17农业农村频道于8月1日试验播出，并计划在9月23日第二届中国农民丰收节当天正式开播。8月1日起的试验播出阶段，中央广播电视总台将协调各有关方面积极做好节目调整、信号调试、传输协调、落地推广等基础性工作。CCTV-17农业农村频道，从原有的每天8小时播出到18小时，全力打造传播“三农”信息、助力脱贫攻坚的政策资讯平台、加快推进农业农村现代化的交流平台、弘扬乡村文明的文化平台，以全新面貌讲好“三农”故事，担当起“三农”宣传“国家队”的重任。CCTV-17农业农村频道服务乡村振兴的资讯类栏目有《聚焦三农》《科技链》《致富经》《城乡之间》《农经直通车》等。展现美丽乡村建设的专题纪实类栏目有《美丽中国乡村行》《乡土中国》《印象乡村》等，展现乡风文明的文艺类节目有《乡村大舞台》《乡约》《乡村剧场》等。
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